As you can see from our Logo we believe that “Marketing is 100% about the customer”.
We base our services on our “Circle of Success” methodolgy which has four primary marketing functions required by any business, namely:
- Create AWARENESS with your target audience, in other words get noticed!
- Attracting attention is one thing, but holding your prospects’ INTEREST is quite another.
- Once you have your prospects’ interest, you need to invoke the emotion of DESIRE to buy!
- Then help your prospect take ACTION with all the justification they need to confirm their decision to buy
Because the purpose of a business is to create a customer, the business enterprise has two and only two basic functions: Marketing & Innovation.
Quote by Peter Drucker
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Quote by Peter Drucker
Traditional Lead Strategy
Attracting people into your business is an age old problem that has been enhanced by the internet and new marketing approaches. The traditional “Outbound” approach of targeting everyone had a very small ROI but should not be ignored. The modern “Inbound” approach can be precision targeted, especially using Social Media. It’s also critical to have a website where you can stimulate interest so your leads can evaluate whether or not your product or service can fulfill their needs so that they will commit to follow and engage with you to give them confidence to buy from you. Inside this circle of leads your business must be wary of bad reviews, follow up with continual emails and continually innovate apart from your competitors to succeed.
“It takes many years to build a reputation and only five minutes to ruin it.
if you think about that, you’ll do things differently”
Quote by Warren Buffet
Jordie van Rijn
Signing up is a powerful signal of intent to buy. Send them emails until they do.”
Quote by Jordie van Rijn
Step 1 Target Audience
Facebook now outperforms Google in providing the easiest way to find your target audience. It’s the easiest way to get ATTENTION and INTEREST
Step 2 Your Own Website
Your own website, email service together with your Landing Pages allow you to present your offers. This is where you CONVERT leads into Customers
Step 3 Inbound Marketing
Inbound marketing allows you to target and attract your best prospects and those who are actively looking online for solutions
Step 4 outbound Marketing
Outbound marketing is no longer popular because it’s not targeted but it’s best to not ignore the tradition offline methods
Protect your Brand by Protecting Your Reputation!
Your wheel of success will only continue to roll if your reputation is solid and you have a majority of POSITIVE REVIEWS!.
The unique benefit of social media marketing for small business is that it allows you to talk directly to customers and followers and follow the “word of mouth” recommendations for your products and services. In a world of saturated advertising that no one trusts anymore, consumers want purchasing advice from other consumers. And Social Media platforms is where consumers discuss their own research and purchases.
74% of consumers rely on Social Media to “guide” their own purchasing decisions!
While Social Media is where consumers get opinions from other consumers, Its Google Search where consumers look for buying options in what they want to purchase. And consumers rarely look beyond the first page of results for each search, so getting included on the first page of the search results page is critical for any businesses.
81% of shoppers research online before purchasing!
46% of all Google searches have local intent
Your Own Website
Facebook and Google try very hard to keep online users on their sites for as long as possible. Why? Because, they want them to see their paid adverts. A business however wants to get consumers from Facebook and Google to their own website which is the only online asset they really control. This is where you have the full attention of your leads, and where you can capture their interest on your products and services. With your own website you can control what information is presented to your leads by focusing on what they are buying from you rather then what Facebook or Google decide to display. This control allows a business to inform leads on what they can purchase, how they can purchase, what information they specifically need to understand the benefits they will obtain. PLUS, if you have their email you can follow up long after they have left your website and keep your business name fresh in their minds!
92% of business owners believe that having a website is the most effective digital marketing strategy!
Too many businesses leave reputation management to chance and are not proactive. Even though the odds are small to get a bad review (92% of reviews are positive) they end up having to scramble to repair the damage when a bad review does occur and the probability is they won’t even be informed or notice, just puzzle why business has suddenly declined. Businesses not prepared or proactive can quickly see that survival under these circumstanced can be very difficult. By being proactive, it’s not difficult to manage reviews, and also realise that Google factor in the number of reviews received as a positive ranking signal, even if bad reviews are included. So reputation management has a double benefit, good Google ranking as well as reputation management of a business’s brand.
41% of brick-and-mortar buyers read reviews before making a purchase
92% of reviews that consumers shared online were positive
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