Our Marketing Services
As you can see from our Logo we believe that “Marketing is 100% about the customer”.
We base our services on our “Circle of Success” methodology which is based on combining the traditional marketing funnel with the new Marketing Flywheel. The FLYWHEEL is a model for business growth that focuses on using the momentum of happy customers to drive referrals and repeat sales.
As you can see in our “Circle of Success” methodology, we have at the core a Marketing Flywheel which at its core is the most important asset a business can have and that is Customers!
But we still need leads so we feed the Marketing Flywheel with multiple Lead Funnels. The FLYWHEEL is a model for business growth that focuses on using the momentum of happy customers to drive referrals and repeat sales.
Facebook Lead Funnel
We have a system to automate and targets qualified prospects at the optimal time along their buyer’s journey with compelling and authoritative content and moves them through your conversion funnel. The sooner you touch a potential prospect, the more of that customer’s journey you own. But the key is reaching the right prospects at the right time.
We use Facebook’s 2.5 billion active monthly users as the source of targeted, interested leads.
74% of consumers rely on Social Media to “guide” their own purchasing decisions!
74% of high-income earners are Facebook users
Website Lead Funnel
If your web pages are Google optimised then Google will reward you when people do Google or YouTube searches. A lead generation website does just that. It educates your visitors on your product or service and the industry you operate within in addition to giving visitors the opportunity to provide qualitative information to your sales team. As well as optimizing the website for search it’s also important to use Retargeting pixels
Our approach is to recognize that your leads are only as good as the website that produces them!
81% of shoppers research online before purchasing!
46% of all Google searches have local intent
Customer Follow-up Funnel
INBOUND MARKETING is permission-based marketing and is a strategy where you create content that spread brand awareness so people learn about you, might go to your website for information, and then purchase or show interest in your product.
There are many ways to do “Inbound Lead Generation” but we concentrate on emailing. Especially as a marketing tool to follow up with existing customers. In particular it’s a combination of education, information and new offers.
It’s the most direct and effective way of connecting with your customers, nurturing them, and it consistently wins out over all other marketing channels.
For every $1 spent on email marketing, a whopping $44 is made in return!
The average ROI for email marketing is 4,300%
Outbound Lead Funnel
Outbound marketing, also referred to as “interruption” or “push” marketing, uses tactics that get a message to a large number of people in an effort to make a sale. Any methods that are aimed at large audiences of people (most of whom may not even be looking for the marketer’s product). It’s a one-way conversation that typically focuses on the product and reasons why the audience should buy it.
In our case we concentrate on LinkedIn connections and messages. Its push marketing but the audience is far more receptive than plain cold calling.
Marketing Flywell & Marketing Funnels
The two models work in conjunction with each other. While the funnel is critical for measuring how you’re attracting new business to your company; the flywheel is the overarching methodology that shows how those individuals experience your company.
In other words, instead of your customers coming out of the funnel never to be seen again, you can use their momentum as promoters to help attract and captivate the next round of customers and so on and so forth. Ideally, it’s a perpetually never-ending cycle of customer satisfaction and word-of-mouth working in your favor to keep that flywheel spinning.
Once you recognize the true value of your customers, you can switch up your marketing efforts to include more customer advocacy, referral programs, and other methods to get customers working for you, which, in addition to being more effective, is a lot cheaper than attracting totally new traffic who may know little to nothing about your product or service
It may take some time before you understand the value of the Flywheel, but the flywheel makes sense if you think about it. The flywheel relies on the number one rule of business—the customer always comes first. And if you make that your main focus, then the sales will come second, third, fourth, and keep on spinning.
“According to HubSpot, in today’s online business landscape, trust is at an all-time low, and acquisition costs are steadily rising. Hubspot also claims that businesses, in general, are having a much harder time scaling when all of their time and resources are spent acquiring and closing new leads. This is where the funnel model falls short, and the “flywheel model” becomes a much more practical concept when it comes to keeping momentum and growing a business.
Using the flywheel ideology will help you develop brand advocates for your company from existing customers who can propel your growth. The goal of the flywheel is not to increase revenue, as the funnel’s purpose is, but rather to increase customer loyalty.
Why this change?
Because the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is between 5-20%.
We have enhanced the Flywheel model by using traditional marketing funnels which captured leads to feed into the marketing Flywheel to increase the momentum which will drive your business’s growth
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